Copyrighting: Write what the reader wants to hear rather than what the writer wants to say. That’s what Jean Tang, founder of MarketSmiths.com unpacks for us in this interview!
Yeah… I know: That’s Awesome!
Later, she went to Juilliard for piano and became a lawyer.
Then a journalist documenting lavish meals and travels for New York Magazine, The New YorkTimes, and other publications. Her first book,The Big New York Sandwich Book came out in 2011.
In 2007, she came up with the idea of a 2.6-second website: bite-sized, seductive, and jargon-free. (Very compelling idea!)
She brought on other talented writers to help, and created MarketSmiths: CopyWriting for Humans.
Her name is Jean Tang, and you can see her compelling TED talk here where I first discovered her and became a big fan of her thought process and mindset… so I asked her to be a guest on this show and she actually agreed! Yay! And she delivered with some really great ideas.
It’s a great look into the mindset of a successful thought-leader in the copyright industry.
In this episode we discuss:
1. Jean’s entrepreneurial journey.
2. A person being the best version of themself: getting to someone’s “why.”
3. Finding the amount of commercial copy that is not effective.
4. The collaboration process with writers.
5. Breaking down good copyrighting.
6. Becoming a thought leader in the copyrighting industry.
7. Workshops – Teaching and Learning.
8. The editing process: Writing may be a solo venture, but finalizing copy is collaborative.
1. Recommended Reading:
The E-Myth by Michael Gerber
2. Recommended App:
Tello – task management
Streak – Use it to the max to get the most benefits.
3. Inspirational Quote:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”
Hear more from Jean Tang from her TED TALK: Declaring War on Bland
Get more information here: MarketSmiths.com. Check out the incredible info-graphic provided by Jean Tang to help all the listeners of this podcast: (click to view full info-graphic)